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In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2009-05-19 |
| Pages | 400 |
| Reading level | General |
| Subgenre | Consumer Behavior |
| Series title | No Series |
| Number in series | 9 |
| Edition | revised, expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Language | English |
| Awards won | Axiom Business Book Awards (Business/Economics) (2009) (Commended) |
| Is collectible | N |
| Illustrator | Minalima Ltd. |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.24 in (23.5 cm) |
| Assembled product weight | 1.25 lb (570 grams) |
| Bisac subject heading | Business & Economics |
Ideal for students exploring behavioral economics concepts and understanding decision-making through psychological principles.
Beneficial for professionals seeking to implement insights into consumer behavior and improve marketing strategies.
Great for general readers interested in psychology, decision making, and the irrational factors influencing everyday choices.
Not suitable for those looking for strictly empirical research; it blends anecdotes with some empirical studies.
Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
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