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Item #:
206151672
Springer Texts in Business and Economics Fundamentals of Business-To-Business Marketing: Mastering Business Markets, Hardcover
Item #:
206151672
GMD 5078
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What Stands Out
Comprehensive Coverage
This textbook provides an in-depth exploration of business-to-business marketing strategies, ensuring readers gain a solid foundation in essential concepts and practical applications vital for success in competitive markets.
Expert Insights
Authored by industry professionals, the content is enriched with real-world case studies and best practices, offering valuable perspectives that drive understanding and application in today's dynamic business environment.
Structured Learning
The well-organized layout facilitates learning, with clear chapters, summaries, and discussion questions that enhance comprehension and engagement, making it an ideal resource for both students and professionals alike.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2015-03-24 |
| Pages | 330 |
| Subgenre | Marketing |
| Series title | Springer Texts in Business and Economics |
| Edition | 2015 Edition |
| Publisher | Springer International Publishing |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Editor | Michael Kleinaltenkamp; Wulff Plinke; Consultant in Medicine Ian Wilkinson; Ingmar Geiger |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.14 x 0.81 x 9.21 in (15.6 x 2.1 x 23.4 cm) |
| Assembled product weight | 1.44 lb (650 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketing Students
Ideal for students pursuing a degree in marketing, providing foundational knowledge essential for understanding business-to-business dynamics.
-
Business Professionals
A valuable resource for professionals in B2B sectors, enhancing their marketing strategies and market analysis skills.
-
Academics and Researchers
Beneficial for researchers and academics studying business markets, offering insights and empirical data for advanced studies.
-
Casual Readers
Not suitable for casual readers seeking light or general marketing information; it's a specialized academic resource.
Product Description
Springer Texts in Business and Economics Fundamentals of Business-To-Business Marketing: Mastering Business Markets, Hardcover
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Customer Questions & Answers
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Question:
What is the main focus of the book?
Answer: The book focuses on mastering business-to-business marketing strategies and principles. -
Question:
Is this book suitable for beginners?
Answer: Yes, it is structured to provide foundational knowledge as well as advanced concepts. -
Question:
When was this book published?
Answer: The book was published on March 24, 2015.
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Features & Benefits
- Comprehensive guide on B2B marketing strategies.
- Written by experts in business and economics.
- Hardcover format for durability and longevity.
- 330 pages of in-depth knowledge.
- Published by Springer, a trusted name in academic resources.
- Perfect for students and professionals in business markets.
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