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El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010
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El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010
El precio: clave de la rentabilidad presenta de una forma práctica y clara los conceptos que deben tenerse en cuenta para diseñar e implementar una completa estrategia de precios enfocada en rentabilidad.
El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010
Item #: 116995405

El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010

Item #: 116995405

GMD 2175

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El precio: clave de la rentabilidad presenta de una forma práctica y clara los conceptos que deben tenerse en cuenta para diseñar e implementar una completa estrategia de precios enfocada en rentabilidad.
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What Stands Out

Comprehensive Strategies
This book provides in-depth marketing strategies tailored for pricing, helping businesses optimize profitability and enhance strategic decision-making.
Updated Edition
The fourth edition offers the latest insights and methodologies, ensuring readers stay current with evolving marketing practices and price-setting tactics.
Practical Applications
Real-world case studies and examples demonstrate effective pricing strategies in action, equipping readers with actionable insights for immediate implementation in their own business.

Product Details

Shop El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010 online at a best price in The Gambia. B0D6D5Q625
Publisher Independently published
Publication date August 2, 2010
Language Spanish
Print length 224 pages
ISBN-13 979-8324394189
Item Weight 1.11 pounds (500 grams)
Dimensions 7 x 0.51 x 10 inches (17.8 x 1.3 x 25.4 cm)

Who Should Buy?

Suitable For
  • Business Owners

    Owners looking to enhance pricing strategies for better profitability and competitive positioning in their market.

  • Marketing Professionals

    Professionals seeking to deepen their understanding of pricing strategies to improve marketing effectiveness and sales.

  • Students of Marketing

    Students wanting practical insights into pricing and marketing strategies for academic success and real-world application.

Not Suitable For
  • Casual Readers

    Individuals looking for light reading material may find the content too specialized and technical.

Product Description

El precio: clave de la rentabilidad: Estrategias de marketing para su negocio Cuarta Edicion Spanish Edition Paperback August 2, 2010

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is the main focus of 'El precio: clave de la rentabilidad'?

    Answer: The main focus of 'El precio: clave de la rentabilidad' is to equip business owners and marketers with effective pricing strategies essential for maximizing profitability. The book emphasizes the importance of understanding market conditions, consumer behavior, and competitive pricing. By implementing the strategies outlined in this book, businesses can not only enhance their profit margins but also create perceived value among customers, positioning themselves favorably in the marketplace.
  • Question: Who is the target audience for this book?

    Answer: The target audience for 'El precio: clave de la rentabilidad' includes entrepreneurs, marketing professionals, and business students interested in gaining insights into pricing strategies. The content is designed for individuals looking to refine their pricing models to boost sales performance and profitability. For instance, a small business owner can leverage these strategies to better understand how to price their products competitively while appealing to their target market.
  • Question: Can this book help with digital marketing strategies?

    Answer: Yes, this book can significantly aid in developing digital marketing strategies, particularly in areas like pricing and promotions. Understanding pricing dynamics can help businesses craft compelling promotions that resonate with online consumers. For instance, an e-commerce business can utilize these insights to establish discounts during peak shopping seasons, ultimately driving more traffic and sales to their online platforms.
  • Question: What are some key strategies discussed in the book?

    Answer: Key strategies discussed in 'El precio: clave de la rentabilidad' include value-based pricing, psychological pricing, and competitive pricing analysis. The book details how to assess your product's worth from the consumer’s perspective and adjust your pricing accordingly. By applying these strategies, a retail business can effectively align their pricing with customer expectations, leading to increased sales and customer satisfaction.
  • Question: Is there a digital version available for this book?

    Answer: The availability of a digital version depends on the publisher and current market offerings. While the paperback edition is highlighted, readers often seek eBooks or PDF formats for ease of access. If you prefer reading digitally, checking popular eBook platforms or the publisher's website may reveal if an electronic version is accessible, enabling a more flexible reading experience.
  • Question: What makes this edition different from previous editions?

    Answer: The fourth edition of 'El precio: clave de la rentabilidad' includes updated content reflecting current market trends, new case studies, and revised strategies tailored to today's business ecosystem. These enhancements ensure that readers receive the most relevant information applicable to modern pricing scenarios, such as the effects of e-commerce on pricing strategies and how to navigate competitive landscapes.
  • Question: Can this book assist in pricing for international markets?

    Answer: Yes, 'El precio: clave de la rentabilidad' offers insights that are applicable to pricing strategies in international markets. While specific market conditions may vary, the underlying pricing principles discussed can guide businesses looking to expand globally. An exporter, for example, could utilize these insights to set competitive prices while considering factors such as local demand and currency fluctuations.
  • Question: How can I implement the strategies from the book in my business?

    Answer: Implementing the strategies from the book requires a tactical approach. Start by assessing your current pricing model against the insights provided. Adjustments might include conducting competitive analysis or redefining perceived value among your customer base. For instance, a service-based business can raise its prices while enhancing service delivery based on the principles outlined, thereby improving profitability without sacrificing customer satisfaction.
  • Question: What role does consumer psychology play in pricing according to the book?

    Answer: Consumer psychology plays a crucial role in pricing strategies as discussed in 'El precio: clave de la rentabilidad'. Understanding how consumers perceive value and make purchasing decisions allows businesses to employ pricing tactics that resonate with their target audience. For example, a retailer may use strategic discounting or bundling offers, leveraging psychological triggers to encourage purchases and enhance the perception of value.
  • Question: Where can I buy 'El precio: clave de la rentabilidad'?

    Answer: You can purchase 'El precio: clave de la rentabilidad: Estrategias de marketing para su negocio (Cuarta Edición)' from Ubuy. Ubuy provides a convenient online shopping experience, allowing you to easily find this edition and other related materials. By visiting Ubuy, you can explore various purchasing options and access customer reviews to make an informed decision.

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Features & Benefits

  • Practical and clear approach to pricing strategies.
  • Designed for profitability-focused business owners.
  • Includes real-world examples from Latin American companies.
  • Challenges traditional cost-based pricing models.
  • Empowers businesses to view price as a strategic asset.
  • Essential for entrepreneurs, executives, and marketing students.

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