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The End of Fashion: How Marketing Changed the Clothing Business Forever A WSJ Reporter's Expose on How Elite Designers Lost to Mainstream Consumers Paperback August 22, 2000
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The End of Fashion: How Marketing Changed the Clothing Business Forever A WSJ Reporter's Expose on How Elite Designers Lost to Mainstream Consumers Paperback August 22, 2000
The End of Fashion is a watershed book which has pioneered a new realm of what fashion means to people.
The End of Fashion: How Marketing Changed the Clothing Business Forever A WSJ Reporter's Expose on How Elite Designers Lost to Mainstream Consumers Paperback August 22, 2000
Item #: 1594981

The End of Fashion: How Marketing Changed the Clothing Business Forever A WSJ Reporter's Expose on How Elite Designers Lost to Mainstream Consumers

Item #: 1594981

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The End of Fashion is a watershed book which has pioneered a new realm of what fashion means to people.
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What Stands Out

Industry Insight
Provides an in-depth analysis of how marketing strategies reshaped the clothing business landscape, making it an essential read for fashion professionals and marketing enthusiasts.
Historical Context
Explores the evolution of fashion marketing from traditional methods to contemporary approaches, offering valuable lessons for navigating today's rapidly changing retail environment.
Practical Applications
Equips readers with actionable insights that can be applied to current fashion marketing strategies, ensuring relevance and practical value for marketers and business students alike.

Product Details

Get The End of Fashion: How Marketing Changed the Clothing Business Forever paperback from Ubuy The Gambia. Discover the impact of marketing on fashion industry. Shop now!
Publisher William Morrow Paperbacks
Publication date August 22, 2000
Edition Uncorrected Bound Galley
Language English
Print length 352 pages
ISBN-10 0060958200
ISBN-13 978-0060958206
Item Weight 10.4 ounces (294.84 grams)
Dimensions 5.31 x 0.79 x 8 inches (13.5 x 2 x 20.3 cm)

Who Should Buy?

Suitable For
  • Fashion Students

    Ideal for students studying fashion marketing, providing insights into how marketing strategies shape the clothing industry.

  • Industry Professionals

    Beneficial for marketing and fashion professionals seeking to understand the historical context of their field.

  • Business Strategists

    Useful for strategists to learn how branding and marketing can significantly influence consumer behavior in fashion.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers looking for light entertainment, as it focuses heavily on marketing analysis.

Product Description

The End of Fashion: How Marketing Changed the Clothing Business Forever A WSJ Reporter's Expose on How Elite Designers Lost to Mainstream Consumers Paperback August 22, 2000

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Customer Questions & Answers

  • Question: What is 'The End of Fashion' about?

    Answer: The End of Fashion delves into how marketing fundamentally transformed the clothing industry, reshaping consumer behavior and brand strategies. Through insightful analysis, the author explores the rise of brands, the influence of advertising, and how consumer expectations evolved over time. This book is ideal for those interested in the intersection between fashion and business, as it illustrates the role of marketing in making fashion a major economic force.
  • Question: Who is the author of 'The End of Fashion'?

    Answer: 'The End of Fashion' is authored by Teri Agins, an esteemed journalist who extensively covers the fashion industry. Agins brings her expertise to the table, offering an insider's perspective on how marketing strategies have changed over the decades. Her rich background in fashion journalism provides readers with valuable insights, making the book both informative and engaging for anyone keen on understanding the industry better.
  • Question: Is 'The End of Fashion' suitable for students studying fashion?

    Answer: Yes, this book is an excellent resource for students studying fashion, marketing, or business. It provides a detailed narrative on how marketing principles are applied within the fashion industry, making it relevant for academic pursuits. The case studies and historical context presented in the book can greatly enhance a student's understanding of market dynamics and fashion trends, providing practical frameworks applicable in real-world scenarios.
  • Question: Can I apply the insights from 'The End of Fashion' to my own fashion business?

    Answer: Absolutely! The insights gleaned from 'The End of Fashion' can be incredibly beneficial for aspiring fashion entrepreneurs. By understanding how major marketing shifts influenced consumer choices, you can better tailor your brand strategy to meet current market demands. The book offers practical examples that can inspire effective marketing campaigns, helping you navigate the competitive landscape of the fashion industry successfully.
  • Question: What themes are explored in 'The End of Fashion'?

    Answer: Key themes explored in 'The End of Fashion' include the impact of advertising, the growth of celebrity influence, and the evolution of consumer culture. Agins discusses how these elements have shaped the modern fashion landscape. The exploration of how marketing tactics like branding and public relations have become crucial in this sector makes it a compelling read for understanding trends and strategic marketing initiatives in fashion.
  • Question: What is the target audience for 'The End of Fashion'?

    Answer: The target audience for 'The End of Fashion' includes fashion enthusiasts, marketing professionals, students, and anyone interested in the business side of fashion. The book provides various insights that cater to individuals looking to understand how marketing intersects with consumer behavior and brand development, making it relevant across diverse fields and interests.
  • Question: What type of writing style does Teri Agins use in 'The End of Fashion'?

    Answer: Teri Agins employs a clear and engaging writing style that combines storytelling with analytical insights. Her journalistic background allows her to present complex ideas in an accessible manner, making it enjoyable for readers from different backgrounds. This approachable style enhances the educational experience, making critical concepts in fashion marketing easier to grasp for a wide range of audiences.
  • Question: How does 'The End of Fashion' address the role of social media in fashion marketing?

    Answer: 'The End of Fashion' primarily reflects on the pre-social media era; however, its core themes regarding marketing transformation lay the groundwork for understanding social media's role today. By examining traditional marketing strategies, the book allows readers to draw parallels to modern practices, highlighting the evolution of consumer engagement through platforms like Instagram and TikTok, thus preparing you for contemporary marketing challenges.
  • Question: Are there case studies included in 'The End of Fashion'?

    Answer: 'The End of Fashion' includes various case studies that illustrate how companies have successfully navigated marketing changes. These real-world examples highlight the successes and failures in branding, demonstrating valuable lessons about consumer perception and strategic marketing. Reading through these case studies will help you identify actionable insights applicable to current fashion marketing and business strategies.
  • Question: Where can I buy 'The End of Fashion' in The Gambia?

    Answer: You can purchase 'The End of Fashion: How Marketing Changed the Clothing Business Forever' from Ubuy in The Gambia. Ubuy offers a convenient platform for sourcing this book, ensuring you have access to it along with great customer service and product variety tailored to your needs.

Fashion Design Editorial Review

In the book "Fashion, Style, and Culture for Modern Women," readers are taken on a journey through the evolution of high fashion from the late 80s to the new millennium. The author delves into the rise and development of fashion empires such as Giorgio Armani's, Ralph Lauren's, and Donna Karan's, offering insights into their creation and growth. While some readers appreciated the in-depth exploration of fashion history and the detailed explanations provided by the author, others were disappointed by the outdated nature of the book. Some reviewers noted that the book appeared old and damaged upon arrival, despite being purchased as new. Additionally, a few readers found the writing style to be disjointed, making it challenging to follow the information presented. Overall, "Fashion, Style, and Culture for Modern Women" seems to be a mixed bag in terms of reception. While it may appeal to those interested in fashion history and the evolution of high fashion over the years, others may find it lacking in excitement and coherence. **

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Pros

  • Detailed exploration of fashion history
  • Insights into the development of fashion empires

Cons

  • Outdated nature of the book

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Features & Benefits

  • Essential reading for aspiring clothing designers.
  • Explores the shift from elite-focused fashion to mass-market creativity.
  • Delivers insightful insider stories from fashion's key players.
  • Investigates the complexities of the fashion industry.
  • Written by respected Wall Street Journal fashion reporter Teri Agins.
  • Combines wit, style, and in-depth reporting on the business of fashion.

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