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Principles of Marketing
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Principles of Marketing
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.
Principles of Marketing
Item #: 5714766

Principles of Marketing

87% of respondents would recommend this to a friend

Item #: 5714766

GMD 19973

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What Stands Out

Comprehensive Coverage
The 17th Edition offers an in-depth analysis of modern marketing concepts, making it suitable for both students and practitioners looking to understand current industry trends and strategies.
Real-World Examples
This edition integrates practical case studies and examples, bridging the gap between theory and practice, which helps readers apply principles effectively in real-world scenarios.
Up-to-Date Insights
Reflecting the latest changes in digital marketing and consumer behavior, this edition equips readers with the necessary tools to navigate today’s dynamic marketing landscape efficiently.

Product Details

Shop online for the latest edition of Principles of Marketing. Get fast and reliable delivery from a The Gambia at Ubuy The Gambia. Enhance your knowledge in marketing today!
  • Comprehensive text for Principles of Marketing courses
  • Emphasizes creating value through customer connections and engagement
  • Addresses the challenge of creating vibrant, interactive consumer communities
  • Reflects major trends impacting contemporary marketing
  • Includes stories illustrating the use of digital technologies for customer engagement
  • Available with MyLab Marketing online program for student engagement and improved results
Publisher Pearson
Publication date January 4, 2017
Edition 17th
Language English
Print length 736 pages
ISBN-10 013449251X
ISBN-13 978-0134492513
Item Weight 3.53 ounces (100.08 grams)
Dimensions 11 x 8.6 x 1.1 inches (27.9 x 21.8 x 2.8 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students seeking a comprehensive foundation in marketing principles and practices.

  • Instructors

    Useful for teachers looking for a well-structured textbook with relevant examples and supplementary teaching materials.

  • Business Professionals

    Beneficial for professionals wanting to reinforce their marketing knowledge and apply strategies in real-world scenarios.

Not Suitable For
  • Veteran Marketers

    Experienced marketers may find the content too basic and lacking advanced strategies or insights.

Product Description

Principles of Marketing

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Customer Questions & Answers

  • Question: What is the main focus of the book Principles of Marketing?

    Answer: The main focus of the book Principles of Marketing is to teach readers how to create value through customer connections and engagement in a fast-changing, increasingly digital and social marketplace.
  • Question: What is the customer-value framework?

    Answer: The customer-value framework is an innovative approach to presenting fundamental marketing information, which helps individuals understand how to create value and build customer relationships.
  • Question: What is MyLab Marketing?

    Answer: MyLab Marketing is an online homework, tutorial, and assessment program designed to engage students and improve results when used with this text.

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GMD 19973

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Features & Benefits

  • Comprehensive text for Principles of Marketing courses
  • Teaches how to create customer connections and engagement
  • Presenting marketing information in a customer-value framework
  • 17th edition demonstrates how companies use digital technologies
  • MyLab Marketing is an online homework, tutorial, and assessment program
  • Available standalone or with MyLab Marketing

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